Starting with the original Standard prototype of 1903, this book covers the scores of Standard models built until the brand was discontinued in 1963 (Britain) and 1987 (India). It also covers the Ferguson tractor involvement, millitary aero-engine manufacture, military aircraft manufacturer (including Beaufighter and Mosquito fighter-bombers), Rolls-Royce Avon turbo-jet military engine manufacture, and Triumph cars.
For many years, Standard was one of Britain’s largest car-makers. The largest motor industry employer in Coventry, Standard rescued Triumph from oblivion, produced more than 500,000 tractors on behalf of Ferguson, and was one of the biggest contributors to Britain’s efforts during WWII. This book is the first to definitively tell the story of the Standard marque – a story that’s not merely technical, but financial, too, and covers the personalities and the products in equal measure. Starting with the original Standard prototype of 1903, this book covers the scores of Standard models built until the brand was discontinued in 1963 (Britain) and 1987 (India). It also covers the Ferguson tractor involvement, military aero-engine manufacture, military aircraft manufacturer (including Beaufighter and Mosquito fighter-bombers), Rolls-Royce Avon turbo-jet military engine manufacture, and Triumph cars.
This is the first definitive book to cover this major British marque
Standard was one of Britain's largest car-makers for many years
For years Standard was the largest motor industry employer in Coventry
Standard also rescued Triumph from oblivion in 1945
Standard produced tractors (more than 500,000) on behalf of Ferguson
Standard was one of the biggest contributors to Britain's WW2 efforts
The story is not merely technical, but financial too – how did Standard stay afloat?
Personalities and products are covered in equal measure
How/why Standard was gradually overshadowed by Triumph
How/why Standard was taken over by Leyland in 1961
