The definitive history of the Lexus marque, Toyota’s bid to enter the prestigious luxury car market.
In a bold bid to enter the prestigious luxury car market, Toyota launched its Lexus marque in 1989 with the LS400.
Impeccable attention to detail, advanced engineering, sourcing of first quality materials from around the world and meticulous build quality ensured that cars wearing the Lexus badge could compete directly with the established products of Mercedes-Benz, BMW and Jaguar.
Motoring journalists around the world were quick to confirm the inherent quality of the Lexus, allowing the new marque to become established amazingly quickly and to make serious inroads into the sales territories of other prestige brands.
This book covers the complete year-by-year development of the Lexus line, including the equivalent models in Japan. Written by an acknowledged Toyota expert with the full co-operation of the company and its many subsidiaries worldwide, this is the definitive history of the marque.
